The customer-centric blog of Linc Global
Whenever children or babies are around - you know you'll have your hands full, with little time to spare.
Picture this: A busy Mom is on her way to the grocery store, with 2 kids in the back seat asking about snacks. One wants an apple juice, the other wants a cheese stick. As she parks the car and gives the kids their snacks, she has a moment to catch up on the three things that are on her mind: 1 - The playdate she's hosting this weekend, 2 - Lunches for the family, and 3 - The new dress her daughter wants to wear at her friend's birthday party next Sunday. The first two are momentary thoughts, the latter, is a pause filled with concern that what she has ordered online might not make it in time. It will stir a fight if she has to convince her daughter to wear something from the wardrobe.
In my day-to-day work partnering with leading brands and retailers to solve customer challenges, I’ve often heard the statement, “We are behind.” Over time, it's become clear to me that they aren't so much referring to being behind their competitors, but rather that they are falling behind customer expectations.
Article Originally Posted on smartinsights.com
I remember sitting in class one day at University, and the plucky, outspoken prof announced to our lecture that most of us would be doing jobs that don’t have names yet. As a concept, this seemed to make sense, but as a reality, I couldn’t imagine how jobs could materialize from thin air, at least with such a lack of predictability that we didn’t even know they’d be needed. Fast forward to today, and I’m fairly certain my prof would be ready with a warm-hearted ‘I told you so’, if I explained what I’ve seen develop this year.
[Las Vegas, NV] GroceryShop 2018 is underway with industry leaders taking the stage to address shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.
TechStyle Fashion Group, the parent company of JustFab.com and ShoeDazzle.com, has seen explosive growth since its founding in 2010; gaining over 5M members with over 85M products shipped, operating in 12 countries with over 23M Facebook fans. With this expansion came challenges in giving customers the service they expect without running customer service costs sky-high. Parallel to this growth, TechStyle recognized that their customers were changing their habits, and email was no longer being used as much as social chat channels like Facebook Messenger.
Many Linc’d brands offer their customers automated assistance across channels, including help with orders, returns and other questions, and see over 70% of inquiries resolved immediately. Beyond these tier-1 inquiries, there’s a big opportunity to add additional capabilities to an automated assistant powered by Linc’s platform, and deliver services and experiences that help to differentiate a brand, and make life more convenient for customers.
We’re constantly working to help Linc’d brands make the services they offer more accessible and convenient for customers, and deliver more impact. This quarter, we’re rolling out Automated 2-way SMS chat, and Automated Twitter DM.
With their breadth of available inventory and shipping infrastructure, it seems that Amazon has everyone cornered. But, there are incredible opportunities for brands and retailers to compete with Amazon – and thrive. In today’s post, we’ll focus on how to outperform the big, smiling behemoth when it comes to customer experience and engagement.