The Customer Is The Channel

The customer-centric blog of Linc Global

Customer Highlight: How JustFab.com Delivers Exceptional Service to Members, While Cutting Costs With Automation

TechStyle Fashion Group, the parent company of JustFab.com and ShoeDazzle.com, has seen explosive growth since its founding in 2010; gaining over 5M members with over 85M products shipped, operating in 12 countries with over 23M Facebook fans. With this expansion came challenges in giving customers the service they expect without running customer service costs sky-high. Parallel to this growth, TechStyle recognized that their customers were changing their habits, and email was no longer being used as much as social chat channels like Facebook Messenger.

Spotlight: Automated Omnichannel Shopping Assistance

Many Linc’d brands offer their customers automated assistance across channels, including help with orders, returns and other questions, and see over 70% of inquiries resolved immediately. Beyond these tier-1 inquiries, there’s a big opportunity to add additional capabilities to an automated assistant powered by Linc’s platform, and deliver services and experiences that help to differentiate a brand, and make life more convenient for customers.

Feature Announcement: New opportunities to engage with customers

We’re constantly working to help Linc’d brands make the services they offer more accessible and convenient for customers, and deliver more impact. This quarter, we’re rolling out Automated 2-way SMS chat, and Automated Twitter DM.

Outperforming Amazon with Dynamic Customer Experience and Engagement

With their breadth of available inventory and shipping infrastructure, it seems that Amazon has everyone cornered. But, there are incredible opportunities for brands and retailers to compete with Amazon – and thrive. In today’s post, we’ll focus on how to outperform the big, smiling behemoth when it comes to customer experience and engagement.

Linc wins 2018 Artificial Intelligence Breakthrough Award

Among 2,500 award applicants, Linc was selected for its innovative work in helping brands and retailers reinvent their customer care strategy. Linc’s platform leverages purpose-built AI to answer more than 90% of customer inquiries with automated assistance across web, email, SMS, Facebook Messenger, and voice assistants including Google Assistant and Amazon Alexa.

Apparel Magazine's 2018 Top Innovators Announced

This is a summary of a report published by Apparel Magazine. You can read the full report here.   Photo Source: www.cartersoshkosh.ca The 2018 Apparel Magazine "Top Innovators" has been released, and amongst the 25 retailers sits Linc'd brand, Carter's Inc. (OshKosh B'gosh, Skip Hop, Carter's), based out of Atlanta, Georgia.   “Our shoppers love the new delivery experience and our WISMO calls are down. Linc has positioned us on the leading edge of customer experience.” – Jadene Burgess Sr. Director, eCommerce Operations Carter’s Inc Carter's primary focus is to put convenience at the center of their customer-engagement efforts, making it easier than ever for their customers to communicate with them. Given that today’s generation of new parents increasingly favor communication via social media channels such as Facebook (and even via voice assistants such as Amazon Alexa and Google Assistant), it made sense to go where its customers were, and to make the communication easy. "With a combined following of more than five million consumers on its Facebook pages alone, we understood that Facebook was a crucial component of day-to-day communications with shoppers", said Burgess.  Carter's was already using our Customer Care Automation Platform for digital experiences such as email updates and SMS text messages, and extended their services to implement AI-powered Facebook Messenger chatbot technology. With chatbots, Carter's customers can now track packages and receive instant answers, 24/7, to WISMO (where is my order) questions, instead of needing to interact with human representatives, which is not as convenient, and also sometimes requires a wait. You can read the full report here, and see how top Retail Brands are innovating in 2018. .   About Apparel Magazine: For over 58 years, Apparel has focused on how leading apparel retailers are utilizing technology to improve their organization, as such, they speak with C-level executives year round in the apparel industry.

Spotlight: New York Fashion Tech Lab (NYFTL)

On June 8th, 2018, InStyle Magazine posted an article on 9 Women Who are Changing The Face of Fashion With Technology, featuring our CEO, Fang Cheng. 

Consumer behavior is changing faster than anyone is noticing

Email is the new filing cabinet. When’s the last time you checked email? How about when you last checked your phone for new messages? If you’re like 4 out of every 5 consumers, you went first for messages and left email alone. Most people leave it alone for a day, or 2, before checking it, and it is earning a reputation for being a place where official records are sent and can be searched for later. Click video to learn more:  It’s definitely not where most people chat about the weekend’s plans, or check out the latest styles from favorite brands. Now, this shouldn’t surprise anyone, but based on the ecommerce’s love affair with email, it would seem that there’s a misalignment between marketing and its intended audience. While many consumers are using instant messaging, text and social apps multiple times per hour, brands are working hard on their email creative for the week, and setting up their campaigns to go out at just the right time, though it has far less impact that it did 10 years ago. This is troubling for a number of reasons, but let’s keep this brief. Primarily, the problem here is that many teams are structured around channels. And at a higher level, many companies are structured with marketing, ecommerce and customer service teams sitting apart from each other, and doing their level best to “enhance communication channels” and ‘share data’. So while consumers are putting little voice assistants in the kitchens, living rooms and bedrooms, email marketers are working hard to get their graphics approved and their segments locked down. Seems like something’s a little off, right? It is. Though email is still an incredibly effective channel for ecommerce marketers, not many brands are investing in newer ways to connect with their customers. And though we used to talk about preparing for new channels, the new apps and devices consumers are using today represent the need to do more than just develop a strategy for a new channel. The real showstopper here is that marketing, sales and service all collide on these channels when its done right. And that doesn’t jive well when you have separate teams. So while 20-somethings are scribbling on  photos and sending them to their friends, brands are trying to figure out whether Messenger is going to work well for customer service. Or if they should have a branded skill on Alexa that offers some content to the customer. If you’re having these conversations at the moment, please stop. With most of your customers going to instant messaging as their first communication channel, and the majority of consumers who have bought voice assistants saying there’s  no way they would want to go back to their life before voice, its time to start learning about what these channels can be used for, when the customer is put in center-focus. The opportunity is real, but only for brands willing to step outside their traditional mindset. Customers are ready and willing to build new habits, and will be delighted by the services that can be offered through these channels. The same channels they use dozens of times each day. The biggest brands recognize this, and that’s why they are investing in voice, and chat, with a focus on the customer’s interests. They see the opportunity and know the time to start is now. For many others, there’s a hint that this could be mobile all over again - too slow, too little, too late, and too many lost opportunities.

‘Alexa — Turn That Return Into A Saved Sale’

This is a summary of an article published by PYMNTS. You can read the full article here. No one likes the friction-filled process of returning unwanted goods. Say hello, literally, to Alexa, and a streamlined process of getting what consumers want through a turbocharged customer care experience, via Linc. Giving voice to returns can save sales. In an interview with PYMNTS’ Karen Webster, Linc CEO Fang Cheng said that the skill lives at the intersection of AI and customer care, enabling brands and retailers “to have a much more intimate way of serving their shoppers across any channels those shoppers prefer.” The platform also works with retailers who are not plying their wares over Amazon, through both Alexa and Google Assistant.  In an example of the customer care continuum, Cheng said that a consumer can ask Alexa “where is my order?” and the assistant will respond with tracking information and a projected delivery date. It’s an example of quick answer and quick response. One notable absence, and perhaps a refreshing one: There’s no need to know the order number or the specifics of a product, and thus no need for a paper chase. Linc’s platform, the company has said, does all that housekeeping, so to speak, in the background. As Cheng stated, the platform and the merchant are integrated to the point where brands can come to market with their Alexa skill in a matter of weeks. “The beauty [of the skill] is that the assistant already has access to all the past purchases that have been made with the brand,” Cheng noted. Linc’s platform knows what orders are eligible for return, and there is no need for obsessive paperwork, she told Webster. “What makes the assistant smart is that the assistant needs to have a fairly deep level of data,” she said. Linc does not store anything related to that data or the emails that customarily alert consumers to their commerce activity. You can read the full article here on PYMNTS.com

Customers First – A lesson from Neiman Marcus Innovation Lab Head Scott Emmons

As technology advances and customer expectations evolve, stores are faced with two choices: innovate and thrive, or continue business as usual and fade into irrelevance. Presenting to a full room at a recent conference, Scott Emmons, head of the Neiman Marcus Innovation Lab, made it clear during his keynote that the retailer would not be passive. Instead, with Emmon’s guidance, Neiman Marcus is making strides to be a role model for the store of the future through forward-thinking technology initiatives. As Scott demonstrated throughout his presentation at the conference, his vision boils down to one key goal; exploring different ways to deliver great customer experiences using new digital methods throughout the retailer’s channels.

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