The Customer Is The Channel

The customer-centric blog of Linc Global

All Posts

Apparel Magazine's 2018 Top Innovators Announced

This is a summary of a report published by Apparel Magazine. You can read the full report here.
 
oshkoshweb-787169-edited
Photo Source: www.cartersoshkosh.ca

The 2018 Apparel Magazine "Top Innovators" has been released, and amongst the 25 retailers sits Linc'd brand, Carter's Inc. (OshKosh B'gosh, Skip Hop, Carter's), based out of Atlanta, Georgia.  

“Our shoppers love the new delivery experience and our WISMO calls are down. Linc has positioned us on the leading edge of customer experience.”

– Jadene Burgess
Sr. Director, eCommerce Operations
Carter’s Inc

Carter's primary focus is to put convenience at the center of their customer-engagement efforts, making it easier than ever for their customers to communicate with them.

Given that today’s generation of new parents increasingly favor communication via social media channels such as Facebook (and even via voice assistants such as Amazon Alexa and Google Assistant), it made sense to go where its customers were, and to make the communication easy. "With a combined following of more than five million consumers on its Facebook pages alone, we understood that Facebook was a crucial component of day-to-day communications with shoppers", said Burgess. 

Carter's was already using our Customer Care Automation Platform for digital experiences such as email updates and SMS text messages, and extended their services to implement AI-powered Facebook Messenger chatbot technology.

With chatbots, Carter's customers can now track packages and receive instant answers, 24/7, to WISMO (where is my order) questions, instead of needing to interact with human representatives, which is not as convenient, and also sometimes requires a wait.

You can read the full report here, and see how top Retail Brands are innovating in 2018.

.Download Full Report

 

About Apparel Magazine: For over 5years, Apparel has focused on how leading apparel retailers are utilizing technology to improve their organization, as such, they speak with C-level executives year round in the apparel industry.

Related Posts

5 ways to utilize chatbots for a better customer experience

Article Originally Posted on smartinsights.com

The New Job on the Block: Chatbot Strategist

I remember sitting in class one day at University, and the plucky, outspoken prof announced to our lecture that most of us would be doing jobs that don’t have names yet. As a concept, this seemed to make sense, but as a reality, I couldn’t imagine how jobs could materialize from thin air, at least with such a lack of predictability that we didn’t even know they’d be needed. Fast forward to today, and I’m fairly certain my prof would be ready with a warm-hearted ‘I told you so’, if I explained what I’ve seen develop this year.

We've launched a D2C branded automated assistant, capable of serving customers across conversational channels

[Las Vegas, NV] GroceryShop 2018 is underway with industry leaders taking the stage to address shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.