We have all heard the mantra “content is king,” but are brands truly utilizing this and taking advantage of all the different ways they can promote their content? We’ve all been helped by the customer service chatbot or assistant dedicated to a specific task. But businesses who really want to make a splash in the chatbot space are turning their attention to chatbots as content delivery systems.
For brands that have realized the importance of conversational commerce channels, they should already be investing in chatbots and ways that they can utilize chatbots for promoting content. Below are just a few reasons why you should be utilizing chatbots for content:
- More personalized content recommendations based on customer user data
- Humanize your brand and connect with users in a casual way
- Leverage your already curated and promoted content
How do you ensure your evergreen content doesn’t get lost after it’s been promoted online? While you could rely on SEO and mainstream marketing channels alone, or you could push it through a chatbot when it is relevant and top of mind during a conversation. Because chatbots offer sophisticated personalization and instantaneous communication at any time, they’re a great way to help users discover content that might otherwise go unnoticed.
We just launched our new Content Inspiration Botlet, allowing our customers to showcase all valuable content including, brand stories, recipes, product tips, vacation planning, etc, all from an automated assistant at the time it is most relevant. For brands that have invested in relevant and rich content, repurposing this content for use with the Content Inspiration Botlet, will allow for easy access to this information and provide another channel for getting the messaging across.
At Linc, we’re very excited to have launched this option for our clients. This means even more shoppers can interact with your brand on the channel they prefer, and eCommerce marketers can engage an audience with great campaigns and content. Please let us know if you’d like to discuss in detail - and learn why leading brands are implementing this new feature.