TechStyle Fashion Group, the parent company of JustFab.com and ShoeDazzle.com, has seen explosive growth since its founding in 2010; gaining over 5M members with over 85M products shipped, operating in 12 countries with over 23M Facebook fans. With this expansion came challenges in giving customers the service they expect without running customer service costs sky-high. Parallel to this growth, TechStyle recognized that their customers were changing their habits, and email was no longer being used as much as social chat channels like Facebook Messenger.
“We made the decision to invest in an automated assistant that uses new communication channels with a commitment to serve our members on the channel they prefer, whenever they need us. We immediately saw a return on investment with a decrease of contacts into our Member Services Center.” - Anna Pettus, VP GMS Strategic Operations | TechStyle Fashion Group
Download the Case Study to learn how TechStyle used Customer Care Automation to serve customers beyond simple inquiries, giving their members the service they want with the margin they need.
- Their Messenger Chatbot handles more than 90% of customer interactions on social
- 74% of customers proactively engage on Messenger
- Email is no longer used as a support channel