The customer-centric blog of Linc Global
In my day-to-day work partnering with leading brands and retailers to solve customer challenges, I’ve often heard the statement, “We are behind.” Over time, it's become clear to me that they aren't so much referring to being behind their competitors, but rather that they are falling behind customer expectations.
Article Originally Posted on smartinsights.com
I remember sitting in class one day at University, and the plucky, outspoken prof announced to our lecture that most of us would be doing jobs that don’t have names yet. As a concept, this seemed to make sense, but as a reality, I couldn’t imagine how jobs could materialize from thin air, at least with such a lack of predictability that we didn’t even know they’d be needed. Fast forward to today, and I’m fairly certain my prof would be ready with a warm-hearted ‘I told you so’, if I explained what I’ve seen develop this year.
Many Linc’d brands offer their customers automated assistance across channels, including help with orders, returns and other questions, and see over 70% of inquiries resolved immediately. Beyond these tier-1 inquiries, there’s a big opportunity to add additional capabilities to an automated assistant powered by Linc’s platform, and deliver services and experiences that help to differentiate a brand, and make life more convenient for customers.
We’re constantly working to help Linc’d brands make the services they offer more accessible and convenient for customers, and deliver more impact. This quarter, we’re rolling out Automated 2-way SMS chat, and Automated Twitter DM.
With their breadth of available inventory and shipping infrastructure, it seems that Amazon has everyone cornered. But, there are incredible opportunities for brands and retailers to compete with Amazon – and thrive. In today’s post, we’ll focus on how to outperform the big, smiling behemoth when it comes to customer experience and engagement.
The Linc team is looking forward to Salesforce Dreamforce in San Francisco (Nov 6-9) to listen, learn and meet with the industry’s most innovative and envelope-pushing. As we approach the holiday season and New Year, delivering and building an exceptional customer success strategy is a top priority for retailers and brands (and a major theme of this conference).