The customer-centric blog of Linc Global
As technology advances and customer expectations evolve, stores are faced with two choices: innovate and thrive, or continue business as usual and fade into irrelevance. Presenting to a full room at a recent conference, Scott Emmons, head of the Neiman Marcus Innovation Lab, made it clear during his keynote that the retailer would not be passive. Instead, with Emmon’s guidance, Neiman Marcus is making strides to be a role model for the store of the future through forward-thinking technology initiatives. As Scott demonstrated throughout his presentation at the conference, his vision boils down to one key goal; exploring different ways to deliver great customer experiences using new digital methods throughout the retailer’s channels.
Here at Linc, we’re gearing up for an exciting few days at Shoptalk. With so many great opportunities to learn and share ideas, it’s looking like a full schedule. There are plenty of sessions we’re looking forward to checking out. Here’s a list, and the reasons why we think these sessions are not to be missed.